Pest Control SEO for Gunter Pest
Boosting Local Pest Control With SEO
Gunter Pest is a local pest control company located in Kansas City, Missouri. We’ve had the pleasure of working with them since 2017, marking them as our longest SEO partnership to date. When they first reached out to us, they had clear objectives: to establish a formidable presence in their local community and rise above the competition. They were also eager to enhance their service pages and provide valuable informational content for their clients. This pest control SEO case study serves as a testament to the remarkable success achieved through six years of dedicated SEO work.
Industry
Home Services
Small Business
Client Background
Gunter Pest is a well-established pest control company based in Kansas City, Missouri. With a rich history dating back to its founding in 1950 and a strong commitment to serving their local community, Gunter Pest has earned a stellar reputation. They’re known for their reliable and effective pest management solutions.
They specialize in addressing a wide range of pest-related issues, from common household nuisances like mosquitoes to more challenging infestations like termites. They also offer lawn care services for local residents. Over the years, Gunter Pest has become a trusted name in the Kansas City area, known not only for their expertise but also for their dedication to customer satisfaction.
Challenges
- Highly competitive local market
- Fluctuating seasonal demand
- Bad user experience on their website
- Lack of informational pest control and lawn care content
- Technical issues such as site speed and mobile-friendliness
Goals & Objectives
- Improve organic visibility
- Secure a competitive advantage
- Provide content for each stage of the user journey
- Expand local reach in the KC area
- Enhance user experience on key landing pages
Strategy & Implementation
Our strategy for Gunter Pest consists of three key pillars: Technical SEO, Local SEO, and Content Strategy.
Our journey began with a deep dive into Gunter Pest’s digital infrastructure. A site-wide audit unearthed technical issues that needed immediate attention. From addressing site health to optimizing site speed, these changes allowed us to create a strong foundation for online success.
We also conducted in-depth research. This included keyword research, competitive analysis, and performance evaluations. This initial phase allowed us to identify areas in need of improvement, guiding our strategy and helping us to prioritize our efforts.
Given Gunter Pest’s status as a local business, our Local SEO initiatives played a pivotal role. We manage their Google My Business account, optimize for local keywords, and ensure that their business information is consistent and spread across online directories. This local focus is instrumental in connecting Gunter Pest with potential clients.
Our Content Strategy revolves around proving their audience with helpful information. We built content clusters around their primary service offerings, which not only improves user experience but also establishes them as an authority in search engines. We also develop localized content that resonates with KC residents.
Throughout the past six years, our partnership with Gunter Pest has been characterized by close collaboration. Together, we fine-tune our strategies to align with new goals and adapt to the ever evolving online environment. We provide them with monthly and year-over-year performance reports, showcasing the tangible results of our strategy.
Results
- Focus keywords on page one of Google increased from 53% to 97%
- Google organic clicks increased from 7.67K to 18.8K
- Google organic impressions increased from 877K to 2.63M
- Increased Organic Users 64%
- Improved Site Health from 74% to 100%
Contact Matchbox Design Group Today!
If your website could use a refresh or you’re looking to drive more traffic to your site, fill out the form below and we’ll contact you to learn more about your digital needs.
